Bulangni Brand Introduction

  • Chinese name: 布朗尼

  • English name: BULANGNI

  • Industry classification: Class 05 – Pharmaceuticals

  • Date established: 28 August 2019

  • Company: Meiman Group Holdings Co., Ltd.

Brand Story

The name “BULANGNI” originates from a mother’s tender love and longing. The sweet, soft and moist brownie cake represents a mother’s enduring love for her children. Each bite brings a sense of sweetness and warmth, like a gentle smile.

With this idea as its inspiration, BULANGNI transforms the warmth represented by the cake into the protective power of personal-care products. BULANGNI is more than a symbol of a delicious and comforting dessert. It also embodies the brand’s wishes for a happy and fulfilling life:

  • May every newborn baby receive considerate, soft and warm care from the moment they enter the world.

  • May every woman enjoy comfortable and reassuring protection and embrace a fulfilling everyday life of her own.

Awards and Recognition

  • National High-Tech Enterprise: Recognised jointly by multiple national ministries and commissions, demonstrating outstanding technological strength in the industry.

  • National Intellectual Property Advantage Enterprise: Certified by the China National Intellectual Property Administration, recognising the company’s national-level innovation and patent capabilities.

  • Grade-A Taxpayer: The highest level of tax credit rating.

  • The company has also received several other industry honours, including Green Manufacturing Enterprise, Quality Exploration Award, National Consumer-Trusted Brand, and China Quality Integrity Benchmark Enterprise.

E-Commerce Performance

  • Ranked No. 1 on Douyin’s bestseller, value-for-money and popularity rankings for medical-grade diapers.

  • Ranked Top 2 on Douyin’s repurchase ranking.

  • Total monthly Douyin GMV for the BULANGNI brand: RMB 40 million+.

  • Monthly Douyin GMV for overnight period pants: RMB 10 million+.

  • Several overnight period-pants product listings have achieved sales exceeding one million units.

  • The previous-generation overnight period pants ranked No. 1 on Douyin’s overall creator-video rankings for overnight period pants and “morning pants” products for multiple consecutive periods.

  • Verified by more than 100,000 product-promotion creators.

  • Products are sold across Xiaohongshu, Douyin, Tmall, JD.com, Pinduoduo, Kuaishou and WeChat Channels.

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